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NineSeven Digital / Sep 2019 — May 2020 (8 months)

Nightingale Design Research

Website for a user design research company

nightingaledesignresearch.com
Nightingale Design Research

01 / Overview

The Nightingale Design Research website was developed as a digital showcase for a leading user design research business, embodying the principles of simplicity, attractiveness, and accessibility across all device types.

Backend: Built using C#, .NET, and Umbraco, the site features a component-based content management system (CMS) that empowers content managers to construct pages with ease, utilising a variety of pre-designed components. This flexibility ensures that the website remains dynamic, engaging, and aligned with Nightingale's evolving content strategy.

Frontend: Bootstrap was chosen as the frontend CSS framework, supporting the development of a responsive and accessible user interface.

Design: In close collaboration with the project designer, we aimed to create a web presence that not only reflected the company's expertise in design but also its commitment to accessibility.

HubSpot: Integration with HubSpot CRM allows for effective tracking of user engagements, such as newsletter signups and contact inquiries, facilitating a seamless connection between the company's marketing efforts and its CRM tools.

Accessibility: This project underscored the importance of practicing what we preach, with a strong focus on ensuring the website met high accessibility standards, reflecting Nightingale Design Research's dedication to creating inclusive and user-friendly design solutions.

02 / Problem

A user design research company needed a website that showed its expertise, and that met the accessibility standards it advises its own clients on.

03 / Decisions

We made accessibility a core requirement, since Nightingale advises its own clients on accessible design.

04 / Outcome

Content managers assemble pages from pre-built Umbraco components, and newsletter sign-ups and enquiries feed into HubSpot CRM.

05 / Stack

  • .NETBackend
  • JavaScriptFrontend
  • UmbracoCMS
  • C#Backend

06 / Gallery

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