Nightingale Design Research
Website for a user design research company

01 / Overview
The Nightingale Design Research website was developed as a digital showcase for a leading user design research business, embodying the principles of simplicity, attractiveness, and accessibility across all device types.
Backend: Built using C#, .NET, and Umbraco, the site features a component-based content management system (CMS) that empowers content managers to construct pages with ease, utilising a variety of pre-designed components. This flexibility ensures that the website remains dynamic, engaging, and aligned with Nightingale's evolving content strategy.
Frontend: Bootstrap was chosen as the frontend CSS framework, supporting the development of a responsive and accessible user interface.
Design: In close collaboration with the project designer, we aimed to create a web presence that not only reflected the company's expertise in design but also its commitment to accessibility.
HubSpot: Integration with HubSpot CRM allows for effective tracking of user engagements, such as newsletter signups and contact inquiries, facilitating a seamless connection between the company's marketing efforts and its CRM tools.
Accessibility: This project underscored the importance of practicing what we preach, with a strong focus on ensuring the website met high accessibility standards, reflecting Nightingale Design Research's dedication to creating inclusive and user-friendly design solutions.
02 / Problem
A user design research company needed a website that showed its expertise, and that met the accessibility standards it advises its own clients on.
03 / Decisions
04 / Outcome
Content managers assemble pages from pre-built Umbraco components, and newsletter sign-ups and enquiries feed into HubSpot CRM.
05 / Stack
- .NETBackend
- JavaScriptFrontend
- UmbracoCMS
- C#Backend