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Personal project / Jul 2018 — Dec 2018 (5 months)

Greengarden House

Website for Greengarden House apartment block in London

www.greengardenhouse.com
Greengarden House

01 / Overview

I developed the marketing website for Greengarden House, a luxury apartment building in London. The site serves as the primary digital storefront to attract potential residents by showcasing available apartments, building amenities, and high-quality imagery.

A key requirement was to deliver a system that the client's non-technical team could easily manage, allowing them to create new pages and update content without developer assistance.

  • I built a custom WordPress theme from the ground up, meticulously converting high-fidelity Figma designs into a library of responsive, reusable page components.

  • Using Advanced Custom Fields (ACF), I engineered a flexible, block-based page builder. This empowered the marketing team to construct and modify unique layouts independently, drastically reducing their reliance on technical support for content updates.

  • The backend was built with PHP to power the custom WordPress logic, while the frontend used vanilla JavaScript for lightweight interactive elements like image galleries and contact forms.

02 / Problem

A luxury London apartment building needed a marketing site that its non-technical team could update and extend without a developer.

03 / Decisions

I built a block-based page builder with Advanced Custom Fields inside a custom WordPress theme, so the marketing team could create new layouts from ready-made components on their own.

04 / Outcome

The custom theme, converted from high-fidelity Figma designs, showcases the apartments and amenities, and the marketing team builds new pages without a developer.

05 / Stack

  • WordPressCMS
  • JavaScriptFrontend
  • PHPBackend
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