Greengarden House
Website for Greengarden House apartment block in London

01 / Overview
I developed the marketing website for Greengarden House, a luxury apartment building in London. The site serves as the primary digital storefront to attract potential residents by showcasing available apartments, building amenities, and high-quality imagery.
A key requirement was to deliver a system that the client's non-technical team could easily manage, allowing them to create new pages and update content without developer assistance.
I built a custom WordPress theme from the ground up, meticulously converting high-fidelity Figma designs into a library of responsive, reusable page components.
Using Advanced Custom Fields (ACF), I engineered a flexible, block-based page builder. This empowered the marketing team to construct and modify unique layouts independently, drastically reducing their reliance on technical support for content updates.
The backend was built with PHP to power the custom WordPress logic, while the frontend used vanilla JavaScript for lightweight interactive elements like image galleries and contact forms.
02 / Problem
A luxury London apartment building needed a marketing site that its non-technical team could update and extend without a developer.
03 / Decisions
04 / Outcome
The custom theme, converted from high-fidelity Figma designs, showcases the apartments and amenities, and the marketing team builds new pages without a developer.
05 / Stack
- WordPressCMS
- JavaScriptFrontend
- PHPBackend