Faster Food Services
A service designed to improve the processes of food companies
01 / Overview
I developed the marketing website for Faster Food Services, a consultancy offering operational analysis to food industry businesses. The site served as the primary sales channel, clearly explaining the tiered Bronze, Silver, and Gold service packages to help clients choose the right option for optimizing their food preparation, management, and delivery processes.
As the sole developer, I built the entire site on WordPress. This choice provided the client with a simple and familiar interface for managing their service descriptions and content without needing technical help.
To create a unique user experience that went beyond a standard template, I wrote custom PHP, JavaScript, and CSS. This allowed for a tailored presentation that effectively highlighted the distinct benefits of each service package.
I focused heavily on the information architecture, structuring the site to guide potential customers logically through the service tiers. The goal was to make the value proposition clear and the selection process straightforward, directly supporting the business's sales funnel.
02 / Problem
A food industry consultancy needed a website that explained its Bronze, Silver and Gold service packages clearly enough to work as its main sales channel.
03 / Decisions
04 / Outcome
The site walks prospective clients through the service tiers in order, so they can pick the right package.
05 / Stack
- WordPressCMS
- JavaScriptFrontend
- PHPBackend